London, 28 Apr 2003.
For immediate release.

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Press Release

ABD Calls for Speed Cameras to Play an Educational Role
After ABD calls for money-making speed cameras to be replaced with more effective electronic warning signs fell on deaf ears, the Association has an alternative proposal for a Government clearly more committed to revenue than safety: at least make speed cameras educational.
The ABD has long been concerned that motorists receiving fixed penalty fines from cameras get no advice as to why their speed at the time was unsafe; they simply get a demand for payment which only serves to reinforce the feeling held by most drivers that these devices are nothing more than roadside cash harvestors.
The Association proposes that all speed camera fixed penalty notices should include a copy of a photograph showing the road ahead with clear advice to the driver as to what hazards were present at the time which rendered their speed unsafe. There may be cases where hazards were not present, such cases would be more appropriately dealt with by a caution. Some cameras may need a simple adjustment of the lens to include the road ahead as well as the targeted vehicle.
ABD Road safety spokesman Mark McArthur-Christie said:
Drivers who receive valid advice about their misdemeanour are far more likely to take a positive approach to setting their speed to the road conditions in the future. Simply sending drivers a demand to 'pay up or else' just gets most drivers' backs up. 'Educational Cameras' would be far more acceptable to the motoring public and would be more effective at reducing deaths and casualties.
McArthur-Christie added:
Educational Cameras could to some extent act in the same intelligent way as a police traffic officer: making an expert judgement as to whether danger was being caused. If so, valuable advice could be given to the driver as to why their driving was dangerous and what they need to consider in future. This would go some small way to overcoming the biggest failing of cameras compared to police officers: that they can only penalise, not educate.


Notes for Editors