|16 Nov 2012.
For immediate release.
“The vast majority of road accidents are caused by a lack of attention from one or more road users, whether they are drivers, cyclists or pedestrians. When driving, cycling or crossing the road, people should concentrate and avoid distractions such as mobile phones, conversations, or allowing their thoughts to stray onto other issues in their lives. Roads can be dangerous places and they deserve our full attention. The Government should use this opportunity to fund a publicity campaign promoting the need for all road users to pay their full attention when using the road. This campaign will need to be sustained to get the message across.”Humphries continues:
“For drivers, while it is necessary to be competent in the technical aspects of car control, safe driving is mostly about having the right mental approach and attitude. Steve Haley's excellent book 'Mind Driving' explains how this may be achieved and should be read by all drivers, whether they are learners, have recently passed the test or have many years' experience 3. Driver training needs to be rethought to incorporate the need to instil the right beliefs and attitudes in new drivers.”The Alliance believes that many policies pursued over the last twenty years have had a negative effect on road user attitudes and concentration. Drivers who are forced to travel below the natural speed of a road are likely to 'switch off' and let their minds wander. The increasing use of 20mph speed limits, far from producing the reductions in accidents expected, has actually led to increased casualties in some road user groups.
“We have endured decades of road safety policies that have ignored the real causes of road accidents and have instead focused on punishing drivers for breaches of increasingly irrelevant and simplistic regulations. Perhaps this year's Road Safety Week could see the beginning of a more enlightened approach that starts addressing the real issues that could lead to the safer roads we all want to see.”